Said VMA Executive Producer Dave Sirulnick, "We had talked to her about the creative a few weeks before the show. We had a call with her, and it became clear that she’s going to be Jo. She showed up as Jo, rehearsed as Jo. If you said ‘Gaga,’ she wouldn’t respond. After rehearsals, she comes over, she says to me, ‘It’s nice to meet you,’ and I say to her, ‘I know your friend Gaga,’ and she says, ‘That Gaga, what a bitch!’ She did not break character once. She walks in backstage and, in front of a whole bunch of people, went into the men’s room."
Sirulnick went on, describing how dedicated Gaga was to continuing to play the part: "Later we had all the Young the Giant fans line dup waiting for the band to rehearse their performance, and Jo was walking out of the building to her dressing room and someone yelled ‘It’s Gaga!’ But she didn’t respond, just kept on walking, until finally someone yelled, ‘Hey, Jo!’ and then she turned and waved." After performing the character, Gaga also performed her song, "You and I," to great effect. She then came back out on state, still in character, to both pay tribute to Britney Spears and to give her a kiss.
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